Propaganda from the Beauty Industry - 1226 Words

There are so many forms of propaganda that surround our lives on a every day basis, and these negative messages persuade and shape our thoughts of perfection, of who we are, and who we ought to be. The beauty industry and its’ advertisements is one type of propaganda that ultimately characterizes the way we think of ourselves. The media is relentless in reminding us every chance they get why women need to be perfect and what we need to achieve that. There is endless pressure as women to have a perfect body and appearance. The beauty industry’s aim through advertisement is to make women feel as if we need to buy the beauty products in order to look and feel like the models on television, magazines, and in commercials. The beauty industry is†¦show more content†¦According to the Houston Chronicle, â€Å"In some instances, sex appeal alone is the attention-getter in an ad, while other times the product presents a natural opening for sexual ad messages† (Kok emuller, 2014). Victoria Secret uses sex appeal to reach their audience, which is interesting since their target audience is obviously women. However, using sex appeal to lure in women actually works quite well because women want to look like the Victoria Secret models and believe that if they buy VS merchandise they will look and feel like the models. This is an example of a propaganda technique called liking, which is when someone watching notices the models as beautiful or desirable, and then â€Å"likes† them because the viewer feels that if she purchases the VS products then she too can be and feel like the model. Sports Illustrated is a world-renown magazine that centers on both male and female athletes. Sports Illustrated portrays male athletes as the athletes as they are, but represents female athletes as sex objects rather than athletes. A perfect example of this is winter 2010 when alpine skier Lindsey Vonn won the downhill gold medal at the Vancouver Olympics. Var ious magazines covered the story and praised Vonn’s accomplishments; â€Å"SI’s cover, however, blatantly portrayed Vonn as a sex object and spoke volumes about the rampant sexual depictions of womenShow MoreRelatedThe Argument Of Propaganda And Propaganda Techniques1251 Words   |  6 Pagesfundamental idea behind the term propaganda. One of the most successful public relations influencers Edward Bernays wrote in his book â€Å"Propaganda†. †If we understand the mechanisms and the motives of the group mind, it is now possible to control and regiment the masses according to our will without them knowing it.† Many argue that propaganda is unethical due to the fact that it is a manipulation and control of the group mind. In this paper, I will be studying what makes propaganda ethical and compare theRead MoreThe Egyptian Women And Women1166 Words   |  5 Pagesâ€Å"Contouring†, â€Å"Smokey-Eye†, and â€Å"Winged Eyeliner† are all popular phrases we know today that are well overused. 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